How to NOT be Disappointed with your Mother's Day Flowers
Written by Petal Perfection Flower Company
We have all heard the adage, "If it looks too good to be true, it probably is." In the floral industry, it can be difficult to distinguish truth from fiction. Many advertisements feature photoshopped images or artificial flowers at unbeatable prices, but Mother Nature rarely produces the "identical perfection" promised by large wire services and call centers.
Before you place your next order, please consider how these services operate:
1. They do not arrange flowers: These companies are order-takers. They do not handle the flowers themselves and cannot guarantee the quality of what is actually delivered.
2. Hidden service fees: Most call centers charge multiple fees—for taking the order, for "wiring" it to a local shop, and for the wire service itself. When you order directly from a local florist, you avoid these unnecessary middleman costs.
3. Unrealistic pricing: Advertisements for extremely low-priced flowers, such as $19.99 for a dozen roses during a holiday, often result in poor-quality or dead arrangements.
4. Where your money goes: When you spend $100 through a call center, roughly 50% can be lost to various service and wire fees. This means you are only receiving $50 worth of flowers. By going direct, 100% of your budget goes toward your arrangement.
To ensure you receive the best value and quality, follow these tips:
- Verify the address: Look for a florist with a physical location in the delivery area. Avoid the first few "Ad" results on Google, as these are typically call centers.
- Call the shop directly: A local florist will be happy to discuss their business, their location, and their current inventory.
- Trust your instincts: If a deal looks too good to be true, it likely is.
Supporting local florists ensures you receive fresh, high-quality arrangements while getting the full value of your purchase.
Best regards,
Bryan Miller Jones FSMD
Owner
Petal Perfection Flower Company
